RSW/US Agency New Business Case Study-Social Media Agency With Horizontal Positioning Across Multiple Verticals-Located in NYC
This social media agency works with B2C and B2B brands across multiple verticals. Prior to engaging with RSW/US, this agency acquired new business primarily through referrals, which were slowing.
We started by identifying prospect companies with a social media presence that could be improved. Our client employed a horizontal positioning over multiple verticals, so we targeted one area of strategy and opportunity as a focus on certain segments our Client had not focused on previously.
The financial space is notoriously difficult to break into using email. So, the NBD used a channel often underutilized in agency new business: the phone. She left concise voicemails to further convey insights relevant to the prospect’s Facebook and LinkedIn sites.
Ultimately our client closed an initial $150K piece of business, with work ongoing.