RSW/US Agency New Business Case Study-Corporate Responsibility and Purpose-Driven Marketing Brand Strategy Agency-Located in Washington
This agency employed a horizontal positioning across multiple verticals in both the B2B and B2C space with a focus on corporate responsibility and purpose-driven marketing. Prior to engaging with RSW/US, they acquired new business organically and through referrals, with the lead principal driving the majority of new opportunities.
Most critical in the beginning, starting with our list team, was identifying prospect companies that 1) believed in creating purpose-driven stories to give their brands a more meaningful place in customer’s lives, and 2) engaging with visionary decision-makers at those companies. Our strategy called for reaching C-Suite contacts driving sustainability and corporate responsibility.
In the first few months of prospecting, we connected the Client with prospects that generated numerous proposal and RFP opportunities. The RSW/US team supported the agency’s prospect
nurturing with timely and relevant content that continued to illustrate the agency’s experience and expertise, as well as the principal’s purpose-driven speaking engagements.
Our client has closed two pieces of business. One with a global leader of IT, Technology and Industry solutions, with four additional projects in planning, and another with a multi-national professional services firm.