Agency New Business Case Study: B2B Focused Marketing Agency Located in Oklahoma

This mid-size full service agency client wanted to expand outside the Oklahoma region, so came to us for support in creating a prospecting list that met their criteria in regions outside their current geographical focus. They were also looking for additional outreach strategies to build awareness and generate new business relationships.

We initially targeted companies in OK, KS, AR, TX – and later expanded the prospecting range further to the east and west. We also tailored the messaging to feature the Agency’s work in the B2B2C space – including past campaigns, industry specific content, value-added email campaigns, and branded eBooks.

After 3-4 touches, all value-based, so the prospect could see with each touch that our client/we understood their world and needs, we set the first meeting, ultimately resulting in AOR win totaling $2.5M.

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