Advertising Agency Thought Leadership

Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.

Featured, Outsourced Business Development

In-House Agencies in Flux? Maybe Not? Always?

In-House Agencies in Flux Maybe not Always

Oh in-house agencies, we’re forever riding your carousel , and by “we”, I mean all the agencies out there. From our 2023 New Year Outlook survey, unsurprisingly, agencies and marketers are not aligned. We like the way this in-house trend is going! Similar to last year’s report findings, overall, signs point towards marketers’ reliance on […]

January 26, 2023/by Lee McKnight Jr

Listen More, Talk Less: Directing Traffic In a Prospect Meeting

Listen More, Talk Less: Directing Traffic In a Prospect Meeting

This article, Listen More, Talk Less: Directing Traffic In a Prospect Meeting, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges…

Destination RSW 2021 Summer Campaign Giveaway

Destination RSW Summer Series

Destination RSW 2021 Summer Campaign Giveaway

Our “Destination/RSW" Ad Agency New Business campaign is underway with a blog series, videos, an actual road map agencies will get in the mail-and we’re also doing a prize giveaway. Tune in to some of our social media channels over the…

Pushing Through The Prospecting Intro Email Dead End

Destination RSW Summer Series

Pushing Through The Prospecting Intro Email Dead End

This article, Pushing Through The Intro Email Dead End, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout…

Making Your Way Out Of The Ad Agency New Business Wilderness

Destination RSW Summer Series

Making Your Way Out Of The Ad Agency New Business Wilderness

This article is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. This post, Making Your Way Out Of The Ad Agency New Business Wilderness, is from Digital Marketing…

The Importance of the Prospect Snapshot for your Agency

The Importance of the Prospect Snapshot for your Agency

This is the second in our ad agency list-building blog series around our latest eBook, The Prospecting List, Turbocharged: How To Pump The Right Fuel Into Your New Business Engine. (See the first here: The Case For Ad Agency List Building…

The Case For Ad Agency List Building Delegation

The Case For Ad Agency List Building Delegation

This is the first in our ad agency list-building blog series around our latest eBook, The Prospecting List, Turbocharged: How To Pump The Right Fuel Into Your New Business Engine. Written by RSW Operations team member, Emma Thompson, Emma…