Advertising Agency Thought Leadership

Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.

Featured, Outsourced Business Development

Ad Agencies Are Finding New Business Harder To Drive in 2022

Ad Agencies Are Finding New Business Harder To Drive in 2022

Ad Agencies Are Finding New Business Harder To Drive in 2022, and you can look into the reasons why in our latest RSW/US report. Download it now at no cost: RSW/US 2022 Agency New Business Report: Perspective On The Agency New Business Environment. (And you can read the Adweek feature on it here: Obtaining New […]

September 15, 2022/by Lee McKnight Jr

The Importance of the Prospect Snapshot for your Agency

The Importance of the Prospect Snapshot for your Agency

This is the second in our ad agency list-building blog series around our latest eBook, The Prospecting List, Turbocharged: How To Pump The Right Fuel Into Your New Business Engine. (See the first here: The Case For Ad Agency List Building…

The Case For Ad Agency List Building Delegation

The Case For Ad Agency List Building Delegation

This is the first in our ad agency list-building blog series around our latest eBook, The Prospecting List, Turbocharged: How To Pump The Right Fuel Into Your New Business Engine. Written by RSW Operations team member, Emma Thompson, Emma…

Avoiding Wrong Turns In Your Prospect Targeting

Destination RSW Summer Series

Avoiding Wrong Turns In Your Prospect Targeting

This article, Avoiding Wrong Turns In Your Prospect Targeting, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout…

This article, Refreshing Your Outdated Agency New Business Roadmap, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout the summer, so be sure to check back in each week for a look at the latest content!

Destination RSW Summer Series

Refreshing Your Outdated Agency New Business Roadmap

This article, Refreshing Your Outdated Agency New Business Roadmap, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured…

The-Ad-Agency-New-Business-Roundabout

Destination RSW Summer Series

The Ad Agency New Business Roundabout

This article is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout the summer, so be sure to check back in each…

Outsourced Business Development

4 Questions To Ask If Prospect Meetings Are Going Nowhere

When agencies are considering our services, one of the first questions I typically ask is how they’ve handled new business and acquiring prospect meetings in the past, and are currently handling it. One response I often get when an agency…