Advertising Agency Thought Leadership

Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.

Outsourced Business Development

The New Business Team Is All Here-Not Always A Good Thing

The The New Business Team Is All Here-Not Always A Good Thing

The New Business Team Is All Here-Not Always A Good Thing I had a question from an agency principal recently about first meetings with prospects. This principal typically went into first meetings via referral, so more of a comfort feel walking in versus a meeting resulting from pure prospecting. Similarly, in terms of pitching, the same principal who can crush a […]

May 5, 2022/by Lee McKnight Jr

This article, Refreshing Your Outdated Agency New Business Roadmap, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout the summer, so be sure to check back in each week for a look at the latest content!

Destination RSW Summer Series

Refreshing Your Outdated Agency New Business Roadmap

This article, Refreshing Your Outdated Agency New Business Roadmap, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured…

The-Ad-Agency-New-Business-Roundabout

Destination RSW Summer Series

The Ad Agency New Business Roundabout

This article is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout the summer, so be sure to check back in each…

Outsourced Business Development

4 Questions To Ask If Prospect Meetings Are Going Nowhere

When agencies are considering our services, one of the first questions I typically ask is how they’ve handled new business and acquiring prospect meetings in the past, and are currently handling it. One response I often get when an agency…

Outsourced Business Development

Your Prospects Are Surrounded By More Competitive Noise Than Ever

Our 3 Takeaways episode, 3 Ways To Break Through To Your Oversaturated Prospects, focuses on how digitally saturated your prospects are today-how much more competitive noise surrounds them than ever before. Agency new business, and sales generally,…