Agency New Business Thought Leadership

Welcome to the RSW/US blog, focused on a variety of new business insights and thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and owners/principals alike. Catch our posts based on 18 years of experience working with professional services firms.

Agencies Know AI Search Is Coming. Are They Ready for It Themselves?

In our survey report, The State of Agency Positioning and AI Search Readiness, Marketing agencies say they’re paying close attention to how AI search works. 60% describe themselves as “very” or “extremely” aware of the emerging standards for AI-mediated search visibility. That’s an encouraging number, but what are agencies are doing with that awareness? Are […]

August 12, 2026/by Lee McKnight Jr

Featured, Outsourced Business Development

Why Should Ad Agencies Specialize?

Ad agencies specialize because it establishes the agency as an expert in a given vertical, or verticals. 92% of marketers say expertise will be very/moderately important when considering new agencies. Specialization also helps establish a…

Featured, Outsourced Business Development

In-House Agencies in Flux? Maybe Not? Always?

Oh in-house agencies, we're forever riding your carousel , and by "we", I mean all the agencies out there. From our 2023 New Year Outlook survey, unsurprisingly, agencies and marketers are not aligned. We like the way this in-house trend…

Featured

The Agency/Marketer Chasm: Non-Marketing Spending

We're creating a series of posts around our recent report, The RSW 2023 New Year Outlook, (which you can download here at no cost), with a focus on non-marketing spending to kick things off. We've been releasing this report for well over…

Featured, Outsourced Business Development

Your Prospects Have Digital Fatigue

Digital fatigue-it's a thing. Our inboxes are full to bursting and our eyes glaze over with ubiquitous digital ads. Forrester Consulting released a study based on insights from 158 business-to-business (B2B) marketing leaders in North…

Featured, Outsourced Business Development

The Top 3 Reasons It’s Harder For Ad Agencies To Get New Business

undefined Frequently Asked Questions Why is it harder for ad agencies to get new business? Based on RSW/US research, the top three reasons agencies struggle to win new business are: it's harder to break through to prospects (cited by 55% of…

Featured, Outsourced Business Development

Ad Agencies Are Finding New Business Harder To Drive in 2022

Ad Agencies Are Finding New Business Harder To Drive in 2022, and you can look into the reasons why in our latest RSW/US report. Download it now at no cost: RSW/US 2022 Agency New Business Report: Perspective On The Agency New Business Environment. (And…

Agency New Business Thought Leadership

Interested in weekly business development tips, strategy, and insight?

Agencies Know AI Search Is Coming. Are They Ready for It Themselves?

A More Objective Approach to Better Defining Your Agency

Why Do Marketing Agencies Think They’re Different When the Industry Looks the Same?

Agencies Know AI Search Is Coming. Are They Ready for It Themselves?

Why Should Ad Agencies Specialize?

In-House Agencies in Flux? Maybe Not? Always?

The Agency/Marketer Chasm: Non-Marketing Spending

Your Prospects Have Digital Fatigue

The Top 3 Reasons It’s Harder For Ad Agencies To Get New Business

Ad Agencies Are Finding New Business Harder To Drive in 2022

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