New Business Thought Leadership

Welcome to the RSW/US blog, focused on a variety of new business insights and thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and owners/principals alike. Catch our posts based on 18 years of experience working with professional services firms.

Everyone’s a Salesperson When New Business Slows
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Your Readiness Checklist: Why Agency Consolidation is the Indie’s Greatest Opportunity
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What to Send Prospects Before the Proposal: A Step-By-Step Guide to Building Your Hello Page
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Featured, Outsourced Business Development, Processes

Everyone’s a Salesperson When New Business Slows

Everyone’s a Salesperson When New Business Slows

For this post, I want to give a shout-out-to all of you in the new business trenches, every mighty salesperson, whether you’re a new business director or a partner at your firm. It’s no newsflash to point out that this business is hard. A short, entertaining story to illustrate my point (at my expense): When […]

January 9, 2026/by Lee McKnight Jr

Your Prospects Are Ridiculously Busy-Why You Shouldn't Fear Follow up

Destination RSW Summer Series

Your Prospects Are Ridiculously Busy-Why You Shouldn’t Fear Follow Up

This article, Your Prospects Are Ridiculously Busy-Why You Shouldn't Fear Follow-up, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges…

Listen More, Talk Less: Directing Traffic In a Prospect Meeting

Listen More, Talk Less: Directing Traffic In a Prospect Meeting

This article, Listen More, Talk Less: Directing Traffic In a Prospect Meeting, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges…

Destination RSW 2021 Summer Campaign Giveaway

Destination RSW Summer Series

Destination RSW 2021 Summer Campaign Giveaway

Our “Destination/RSW" Ad Agency New Business campaign is underway with a blog series, videos, an actual road map agencies will get in the mail-and we’re also doing a prize giveaway. Tune in to some of our social media channels over the…

Pushing Through The Prospecting Intro Email Dead End

Destination RSW Summer Series

Pushing Through The Prospecting Intro Email Dead End

This article, Pushing Through The Intro Email Dead End, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout…

Making Your Way Out Of The Ad Agency New Business Wilderness

Destination RSW Summer Series

Making Your Way Out Of The Ad Agency New Business Wilderness

This article is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. This post, Making Your Way Out Of The Ad Agency New Business Wilderness, is from Digital Marketing…

The Importance of the Prospect Snapshot for your Agency

The Importance of the Prospect Snapshot for your Agency

This is the second in our ad agency list-building blog series around our latest eBook, The Prospecting List, Turbocharged: How To Pump The Right Fuel Into Your New Business Engine. (See the first here: The Case For Ad Agency List Building…