Agency New Business Thought Leadership

Welcome to the RSW/US blog, focused on a variety of new business insights and thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and owners/principals alike. Catch our posts based on 18 years of experience working with professional services firms.

10 Things Every Agency Owner and Biz Dev Team Should Take Away from Our 2026 Conference

10 Takeaways from Our 2026 Agency New Business Conference If you attended our virtual new business conference for small and mid-sized agencies, you know there was no shortage of practical, hard-won advice for agency owners and new business teams. And if you missed it, we put together an initial 10 takeaways from the conference; specific […]

March 6, 2026/by Lee McKnight Jr

Featured

Why Marketers Decide To Review New Agencies

This is post #4 in our series around our 2024 New Year Outlook Report, and we're exploring the reasons why marketers decide to review new agencies. We see some changes here from last year’s report, and an initially surprising one. We’ll…

Featured

The Dawn Of A New Golden RFP Age?

Are we at the dawn of a new golden RFP age where they fade to dust? 65% of marketers said the RFI/RFP is still effective, versus 82% last year. Has the worm finally turned? Undoubtedly not, but perhaps we’re finally seeing some cracks…

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How Marketers Discover New Ad Agencies

This is post #2 in our series around our 2024 New Year Outlook Report, and we're talking how marketers discover new ad agencies. This is a question we asked marketers in our survey, and for initial comparison purposes, here are the top 4…

Featured, Outsourced Business Development, Uncategorized

Overall Business Performance Expectations for 2024

Welcome to Part 1 of our blog series, "Overall Business Performance Expectations for 2024", written around our 2024 New Year Outlook Report. (Download it here at no cost.) 2023 was a wild ride, perhaps a bit too wild, as we found in our report. Close…

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Prospect Doors Are Opening in 2024-Are You Knocking?

RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better-qualified new business opportunities and get you closer to close Prospect…

Featured, Processes

3 Ways to Improve Your Business Development Efforts-An Example & A Challenge

Continuing content around your agency's business development efforts, and coming off last week’s post on four consecutive months of growth in the U.S. ad market (Brands, Agencies, and The Currency Of Resiliency), more good news this week:…

Agency New Business Thought Leadership

Interested in weekly business development tips, strategy, and insight?

10 Things Every Agency Owner and Biz Dev Team Should Take Away from Our 2026 Conference

One Big Reason Why You’re Not Driving More New Business

Getting to Close – A Letter of Love from Mark

10 Things Every Agency Owner and Biz Dev Team Should Take Away from Our 2026 Conference

Why Marketers Decide To Review New Agencies

The Dawn Of A New Golden RFP Age?

How Marketers Discover New Ad Agencies

Overall Business Performance Expectations for 2024

Prospect Doors Are Opening in 2024-Are You Knocking?

3 Ways to Improve Your Business Development Efforts-An Example & A Challenge

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