In this episode of Marketer’s Edge we’re talking health diagnostics & biotechnology with Farida Peters-Abbadi, Vice President of Marketing at Agendia. If your firm pursues clients in biotechnology, health diagnostics, or life science, you should watch this episode of Marketer’s Edge. Agendia is a precision oncology company headquartered in Irvine, California, committed to bringing patients […]
“How To Build A Kick-Ass Advertising Agency” We don’t write a lot of book reviews here at RSW, but a recent release from our friend Peter Levitan deserves a post/review. “How To Build A Kick-Ass Advertising Agency” is a solid work that provides aspiring entrepreneurs and seasoned advertising professionals with invaluable insights and actionable strategies […]
What Are The Benefits of the RFP Process for Ad Agencies Cher Scholl is a new business director here at RSW, and recently, Cher and I traded emails on the RFP process and the increased amount of RFPs she’s seeing. Interestingly, this topic came up in episodes three and four of our Cut to the […]
undefined Frequently Asked Questions Why do prospects ghost agencies after a good first meeting? Prospects ghost agencies after solid first meetings for several reasons: they’re not feeling enough pain to make a change yet, internal priorities shifted, budget approval stalled, or they’re simply conflict-averse and don’t want to deliver a “no.” It’s rarely a reflection […]
Why do marketers review new ad agencies? Marketers review new ad agencies because they feel a change is needed, for a variety of reasons, but primarily because: They aren’t happy with strategy or thinking They aren’t happy with the creative Lack of proactivity Agency’s inability to manage or control costs Featuring stats from our 2023 […]
undefined For the marketer’s perspective on this same question, see our survey data on how marketers discover new ad agencies and which channels are driving the most agency introductions today.
Ad agencies specialize because it establishes the agency as an expert in a given vertical, or verticals. 92% of marketers say expertise will be very/moderately important when considering new agencies. Specialization also helps establish a strong agency brand, and aids business development efforts by making it easier to find new, desirable clients. Stats below are […]
Oh in-house agencies, we’re forever riding your carousel , and by “we”, I mean all the agencies out there. From our 2023 New Year Outlook survey, unsurprisingly, agencies and marketers are not aligned. We like the way this in-house trend is going! Similar to last year’s report findings, overall, signs point towards marketers’ reliance on […]
We’re creating a series of posts around our recent report, The RSW 2023 New Year Outlook, (which you can download here at no cost), with a focus on non-marketing spending to kick things off. We’ve been releasing this report for well over a decade, and the goal is to provide small and mid-sized agencies and […]
Digital fatigue-it’s a thing. Our inboxes are full to bursting and our eyes glaze over with ubiquitous digital ads. Forrester Consulting released a study based on insights from 158 business-to-business (B2B) marketing leaders in North America on analog versus digital touchpoints, and although not technically, directly related to your business development efforts, it’s critical you […]
