Michael Gass Video Interview: “Lose the Fear of Positioning”
Our Thought Leader panel included Michael Gass, Founder of Fuel Lines Business Development.
Along with providing questions for our 2016 Thought Leader survey, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider.
In this interview, Michael shares in depth how to leverage the power of Inbound Marketing and Social Media to support agency new business programs.
Michael urges, “Lose the fear of positioning.”
Watch the video and learn from Michael how to create highly differentiated positioning for your firm how best to support that positioning with robust content for agency new business success.Download PDF