Interview with Mark OBrien, CEO of Newfangled: Marketing Automation and Agency New Business

Mark O’Brien, CEO of Newfangled, was a Thought Leader panelist in our 2016 RSW/US Thought Leader Survey.

In addition to providing questions for the survey, each Thought Leader provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider.

In this interview, Mark O’Brien discusses in greater depth, how Marketing Automation plays a role in an overall new business “ecosystem”.

Watch the video to learn how Marketing Automation could play a role within your new business strategy, and how to see the results it can deliver.


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