Win Without Pitching founder, Blair Enns, was one of our Thought Leader panelists, participating in our 2016 RSW/US Thought Leader Survey.
Along with providing questions for the survey itself, each Thought Leader provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider.
In this interview, Blair discusses in some depth how to “affect the buying process”. Affecting the buying process means resisting the role of “assignment order taker”, and assuming the positive of the proactive expert who’s not afraid to challenge the rules.
Watch the video to learn more about affecting the buying process and how it can help you achieve success with your agency new business objectives.