3 Takeaways – Ep #5 – Don’t Be Scared Of Specialization

In this episode of “3 Takeaways”, we focus on the outcome of marketers looking to reduce the number of agencies on their rosters: specifically, more than half of those marketers saying they intend to add specialist shops to fill talent voids left by those reduced numbers.

So, the search for specialized agencies is happening now, and rather than shy away from potential opportunities, you should look to embrace them.

In this video, we’ll give you some quick stats to support this ongoing trend and start your agency on the path to specialization, without radically changing your agency.

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