In this episode, we talk about AOR relationships, and more specifically why you may not want your agency to be the AOR. Blasphemy?
Maybe, but our video is based on a conversation with an agency principal that was born of frustration with essentially being the lead agency, but not the AOR. After a frank conversation with his client, this principal realized his frustration was unfounded, so we give you a few reasons why you may want to take a look at your own current client relationships in the same light.
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