3 Takeaways – Ep #4 – You Don’t Want To Be The AOR

In this episode, we talk about AOR relationships, and more specifically why you may not want your agency to be the AOR. Blasphemy?

Maybe, but our video is based on a conversation with an agency principal that was born of frustration with essentially being the lead agency, but not the AOR. After a frank conversation with his client, this principal realized his frustration was unfounded, so we give you a few reasons why you may want to take a look at your own current client relationships in the same light.

Thanks for watching and if you haven’t subscribed yet, you can do that here: https://bit.ly/2Mn0gXy

Download PDF