With the release of our 2020 New Year Outlook Report, we wanted to create a PDF that gives you a quick view of the top takeaways from the report, hence the RSW/US 2020 New Year Outlook Survey Report Companion.
This companion to our report provides a top 10 of the top-level takeaways from our report.
A bit of background on the report itself:
Senior-level Marketers and Marketing Agency executives completed the 2020 RSW/US New Year Outlook survey during December, 2019.
The purpose of the survey was to glean insights relative to marketer and agency perspective as each headed into 2020.
Topics explored include “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies, topics related to spending and investment expectations, the growth of specialty agencies, the growth of in-house agencies, and the ever-increasing importance of data and analytics.
We created this companion piece after requests for a piece like it from thought leaders and agencies interested in a quick synopsis of the key takeaways. Ideally, our RSW/US 2020 New Year Outlook Survey Report Companion is helpful in that regard.