This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report.
In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to do be done.
Looking at 5 of the main categories, Social Media, CRM, Marketing Automation, Target Audience Research and List Building, only Research and Lists were over 3 (out of 5) on the scale, with the others between 2 and 3.
We asked agencies for open-ended responses as to the reasons why effectiveness ratings were mostly average, or below average-her are a few key takeaways:
We got burned
We have not been proactive in sourcing new, new biz tools since our disastrous experience with a few key, well-known tools.
Lack of Time And Resources
We can improve our process and improve our output. Agency time and resources are always at a premium due to existing business. Easy to rally around RFPs and Pitches. Difficult to make progress on prospecting tools and resources.
We only use 10% of the functionality of our HubSpot subscription, and we know it could be far more valuable in qualifying inquiries and leads online.
One part is lack of awareness of what is out there. There are also barriers for adoption of new systems, typically resulting in not wanting to pursue or invest in alternatives.
You can download our full report here: RSW/US-Mirren New Business Tools 2018 Annual Report