In an effort to enhance the value of our clients’ businesses, RSW conducts a variety of value-added key business surveys each year. The results provide an objective view of the agency world – both through the eyes of the agency’s management and their clients. The insights can be of potential value to your own internal efforts to strengthen your business and brand.
NEW! New Business Manager Report 2008
What are the top reasons new business managers fail? What can you do to reverse the trend? Agency principals tell the whole story: How is the art of acquiring new business changing? What can you do to positively influence it? What are the common traits of successful new business managers?
The RSW Economic Survey, 2008
A Client’s Perspective, which offers insight from agency clientele about their marketing strategies during a sluggish economy and why lack of sales can mean increased opportunity for marketing agencies.
The RSW 2007 US Agency New Business Report
Does your agency new business director or CEO know the three main traits clients seek when they hire an agency? Does your team know what specifically, according to senior marketing executives on the client side, what businesses expect from their agency and what the number one reason is they switch?
RSW Year-End/Year-Forward Outlook
Now Available! The RSW 2008 Agency Outlook Survey, which provides detailed information from agency executives on expected opportunities for growth in 2008, including hot industries, agency services, and anticipated growth in both clientele and personnel.
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