The 2014 RSW/US Agency-Client Business survey was completed by 110 senior level Marketers and 220 Marketing Agency executives during July, 2014.
The purpose of the survey was to glean marketer and agency insight into the challenges associated with agency new business and new business directors, the new business tools agencies view as most effective, marketer expectations during meetings with agencies, and marketers’ perception of the biggest deficiencies with agencies today.
In some cases, we compare survey responses to the same question asked as far back as our 2008 surveys to help provide perspective on how things are changing – for either the good or bad!
Our hope is the following key findings and implications from this study are of value as you work your way through the close of 2014 and start formulating your plans for 2015.
The agency sample came from the RSW/AgencySearch database of marketing service companies in the U.S. and Canada ranging in size from under $5M in capitalized billings to over $100M.
The disciplines of each Agency varied from full service advertising, to digital, to PR, to marketing consultancies.
The marketer sample came from our RSW/US database of over 50,000 marketing decision maker contacts.
Client company size, location, and size varied.
If you would like to reproduce any of our findings in any format whatsoever, please give either Mark Sneider or Lee McKnight Jr. a call (513-559-3101/3111) or email us at firstname.lastname@example.org / email@example.com.Download PDF