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2011 RSW/US New Year Outlook Report

AGENCY AND MARKETER EXPECTATIONS FOR THE COMING YEAR Overview The 2011 RSW/US New Year Outlook Survey was completed by over 100 senior level Marketers (Clients) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to Client and Agency expectations going into [...]

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