The "ANB" Newsletter Sign-Up

RSW/US 10/13/11 Webinar Slide Deck: RSW/US AgencySearch Counsel on Pitches, RFPs, & Proposals

The third in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, October 13, 2011. During the presentation, owner Mark Sneider discussed the the steps to embrace, and the pitfalls to avoid, during the pitch, RFP and proposal process, from the viewpoint and experience of our sister company, RSW/US AgencySearch. To download [...]

Read More

RSW/US 09/08/11 Webinar Slide Deck: Check the Boxes – Counsel on Closing (2011 Update)

The second in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, September 08, 2011. During the presentation, owner Mark Sneider expanded on and updated our most successful webinar from the previous year’s series, exploring the principles one needs to follow when: 1) setting meetings with prospects 2)preparing for meetings with prospects 3) [...]

Read More

RSW/US 08/11/11 Webinar Slide Deck: The Path Forward for Digital and Traditional Firms

The first in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, August 11, 2011. During the presentation, owner Mark Sneider expanded on our (then) most recent survey with a focus on the state, both present and future, of traditional and digital agencies and how new business wold be impacted for each. To [...]

Read More

Marketers & Agencies: Digital Isn’t Sexy Anymore

By Mark Sneider, Owner/President, RSW/US From 1999-2005, I was General Manager of a research consultancy whose primary business was conducting new product concept testing for Fortune 100 CPG and Financial Services companies. It was in/around 2001 that the internet started growing in popularity as a method of data collection in research. The internet was a [...]

Read More

Is It Just My Agency

By Mark Sneider, Owner/President, RSW/US The 3C’s to Successful Pipeline Building. Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning new business starts with building a solid pipeline of potential opportunities. Building a [...]

Read More