White Papers

In an effort to enhance the value of our present and future clients’ businesses, RSW/US creates a variety of value-added white papers each year. The results provide an objective view of the Agency and Client world. The insights can be of potential value to your own internal efforts to strengthen your business and brand.

RSW/US 06/12/13 Webinar Slide Deck: The Definitive Guide-The 4 Agency New Business Tools You Need To Succeed

In this slide deck that accompanies our June 12th webinar, RSW/US Director of Business Development Lee Mcknight Jr. discusses findings from our latest survey report, “The Definitive Guide to Agency New Business Tools,” created with Mirren Business Development. More specifically, with so many tools available, Lee discusses the 4 key tools RSW/US recommends for agencies [...]

RSW/US 09/13/12 Webinar Slide Deck: Maximizing Digital/Social Value in Agency New Business

Want to learn what social media platforms other agencies are using most, how often they’re using them and what techniques they’re using to increase their social media presence? Or how about a few real-world examples of how RSW/US new business directors are using social media to break through to prospects? That’s what RSW/US Director of [...]

RSW/US 12/08/11 Webinar Slide Deck: Realistic Social Media Tools for Agency New Business Prospecting

The fifth in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday 08, December, 2011. This webinar, presented by RSW/US Director of New Business Development, Lee McKnight Jr., is for the agency principal, new business director, whoever handles new business at your agency-who does not have the time to implement a fully-formed [...]

RSW/US 11/10/11 Webinar Slide Deck: Building a Better New Business System

The fourth in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, November 10, 2011.  During the presentation, owner Mark Sneider discussed the building blocks and steps needed to construct a new business system that works, realistically, for agencies. To download a copy, right-click your mouse on the Download PDF button below and [...]

RSW/US 10/13/11 Webinar Slide Deck: RSW/US AgencySearch Counsel on Pitches, RFPs, & Proposals

The third in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, October 13, 2011. During the presentation, owner Mark Sneider discussed the the steps to embrace, and the pitfalls to avoid, during the pitch, RFP and proposal process, from the viewpoint and experience of our sister company, RSW/US AgencySearch. To download [...]