White Papers

In an effort to enhance the value of our present and future clients’ businesses, RSW/US creates a variety of value-added white papers each year. The results provide an objective view of the Agency and Client world. The insights can be of potential value to your own internal efforts to strengthen your business and brand.

RSW/US 12/08/11 Webinar Slide Deck: Realistic Social Media Tools for Agency New Business Prospecting

The fifth in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday 08, December, 2011. This webinar, presented by RSW/US Director of New Business Development, Lee McKnight Jr., is for the agency principal, new business director, whoever handles new business at your agency-who does not have the time to implement a fully-formed [...]

RSW/US 11/10/11 Webinar Slide Deck: Building a Better New Business System

The fourth in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, November 10, 2011. During the presentation, owner Mark Sneider discussed the building blocks and steps needed to construct a new business system that works, realistically, for agencies. To download a copy, right-click your mouse on the Download PDF button below and chose Save [...]

RSW/US 10/13/11 Webinar Slide Deck: RSW/US AgencySearch Counsel on Pitches, RFPs, & Proposals

The third in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, October 13, 2011. During the presentation, owner Mark Sneider discussed the the steps to embrace, and the pitfalls to avoid, during the pitch, RFP and proposal process, from the viewpoint and experience of our sister company, RSW/US AgencySearch. To download [...]

RSW/US 09/08/11 Webinar Slide Deck: Check the Boxes – Counsel on Closing (2011 Update)

The second in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, September 08, 2011. During the presentation, owner Mark Sneider expanded on and updated our most successful webinar from the previous year’s series, exploring the principles one needs to follow when: 1) setting meetings with prospects 2)preparing for meetings with prospects 3) [...]

RSW/US 08/11/11 Webinar Slide Deck: The Path Forward for Digital and Traditional Firms

The first in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, August 11, 2011. During the presentation, owner Mark Sneider expanded on our (then) most recent survey with a focus on the state, both present and future, of traditional and digital agencies and how new business wold be impacted for each. To [...]