Tim Williams: “Four Foundational Questions” for Agency Positioning

Tim Williams is the Founder and Managing Director of Ignition Consulting Group, and one of our Thought Leader Panelists. In this interview with RSW/US Owner and President, Mark Sneider, Tim emphasizes that distinctive, focused agency positioning is an important step in building a successful new business development strategy. To this end, he details “Four Foundational…
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Tim Williams

Project Work and In-House Agencies: Troubling Trends?

It’s a fact: results of the 2016 RSW/US New Year Outlook Survey show marketers are increasingly awarding work on a project basis. And, it’s also a fact that in-house agencies are taking on more of the marketing communications work. In this video, RSW/US Owner and President Mark Sneider details the scope of these trends. Importantly,…
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NYO 2016-project

Jay Baer: Expand Your Content Footprint

Jay Baer, President of Convince & Convert, is a social media and marketing keynote speaker, an author and a consultant.  He’s also one of our Thought Leader panelists. Along with providing questions for our recent Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and…
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Jay Baer

RSW/US-Michael Gass Video Interview: “Lose the Fear of Positioning”

Michael Gass Video Interview: “Lose the Fear of Positioning” Our Thought Leader panel included Michael Gass, Founder of Fuel Lines Business Development. Along with providing questions for our 2016 Thought Leader survey, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider. In this interview, Michael…
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Michael Gass Video Interview: "Lose the Fear of Positioning"

Blair Enns, Founder, Win Without Pitching: Are you affecting the buying process?

Win Without Pitching founder, Blair Enns, was one of our Thought Leader panelists, participating in our 2016 RSW/US Thought Leader Survey. Along with providing questions for the survey itself, each Thought Leader provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider. In this interview, Blair discusses in…
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Blair Enns

8 Animal Traits You Need to Future Proof Your Agency Video Intro

It’s a jungle out there – so we’ve put together an infographic and video series on the 8 beastly traits your agency needs to survive the future. In this first video, we introduce the concept, the infographic and chart the course for the fun and informative entries to follow.

Half wheel

8 Animal Traits to Future Proof Your Agency: The Horse Video

Amongst the characteristics highlighted in our Infographic, 8 Animal Traits You Need to Future Proof your Agency, are the partnership traits of the horse. In this brief video, RSW/US Owner & President Mark Sneider describes the need Marketers have for a strong agency partner who will devote time to studying industry developments – not only…
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Horse

Putting Social Media to Work for Agency New Business Development

An article from eMarketer shows that 74% of B2B sales people who exceed their sales quotas are highly effective in using social media. Curiously, results of our own New Business Tools Survey show that although agencies report Social Media being the #1 tool they use for new business development, more than half rate its effectiveness…
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Pay More Attention (to less things)