RSW/US 06/12/13 Webinar Slide Deck: The Definitive Guide-The 4 Agency New Business Tools You Need To Succeed

In this slide deck that accompanies our June 12th webinar, RSW/US Director of Business Development Lee Mcknight Jr. discusses findings from our latest survey report, “The Definitive Guide to Agency New Business Tools,” created with Mirren Business Development. More specifically, with so many tools available, Lee discusses the 4 key tools RSW/US recommends for agencies…
Read more

RSW/US 11/10/11 Webinar Slide Deck: Building a Better New Business System

The fourth in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, November 10, 2011.  During the presentation, owner Mark Sneider discussed the building blocks and steps needed to construct a new business system that works, realistically, for agencies. To download a copy, right-click your mouse on the Download PDF button below and…
Read more

RSW/US 09/08/11 Webinar Slide Deck: Check the Boxes – Counsel on Closing (2011 Update)

The second in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, September 08, 2011. During the presentation, owner Mark Sneider expanded on and updated our most successful webinar from the previous year’s series, exploring the principles one needs to follow when: 1) setting meetings with prospects 2)preparing for meetings with prospects 3)…
Read more

Marketers & Agencies: Digital Isn’t Sexy Anymore

By Mark Sneider, Owner/President, RSW/US From 1999-2005, I was General Manager of a research consultancy whose primary business was conducting new product concept testing for Fortune 100 CPG and Financial Services companies. It was in/around 2001 that the internet started growing in popularity as a method of data collection in research. The internet was a…
Read more

Is It Just My Agency

By Mark Sneider, Owner/President, RSW/US The 3C’s to Successful Pipeline Building. Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning new business starts with building a solid pipeline of potential opportunities. Building a…
Read more

The Dangers of Social Media for Ad Agency New Business

By Mark Sneider, Owner/President, RSW/US Social media is an important component to any successful agency new business program…but there are some dangers. While important, it is critical not to over-emphasize or become too reliant on social media. I spoke with an agency principal recently who thinks so much of social media that he’s going to…
Read more