RSW/US 09/08/11 Webinar Slide Deck: Check the Boxes – Counsel on Closing (2011 Update)

The second in the 2011 RSW/US Agency New Business Webinar Series, taking place on Thursday, September 08, 2011. During the presentation, owner Mark Sneider expanded on and updated our most successful webinar from the previous year’s series, exploring the principles one needs to follow when: 1) setting meetings with prospects 2)preparing for meetings with prospects 3)…
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Marketers & Agencies: Digital Isn’t Sexy Anymore

By Mark Sneider, Owner/President, RSW/US From 1999-2005, I was General Manager of a research consultancy whose primary business was conducting new product concept testing for Fortune 100 CPG and Financial Services companies. It was in/around 2001 that the internet started growing in popularity as a method of data collection in research. The internet was a…
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Is It Just My Agency

By Mark Sneider, Owner/President, RSW/US The 3C’s to Successful Pipeline Building. Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning new business starts with building a solid pipeline of potential opportunities. Building a…
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The Dangers of Social Media for Ad Agency New Business

By Mark Sneider, Owner/President, RSW/US Social media is an important component to any successful agency new business program…but there are some dangers. While important, it is critical not to over-emphasize or become too reliant on social media. I spoke with an agency principal recently who thinks so much of social media that he’s going to…
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It Takes A Village

By Mark Sneider, Managing Partner, RSW/US In this brave new and ever-changing world of the marketing of marketing services, managing your new business program the same old way simply isn’t going to be sustainable. You have to be more aggressive and you have to get more of your agency’s team to embrace the spirit of…
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An Expert at Business Development. I Thought I was Supposed to be an Expert Creative

By Mark Sneider, Owner/President, RSW/US More and more advertising, public relations, graphics and interactive agency principals are slowly but surely arriving at the same conclusion their clients arrived at long ago – that trying to be expert in things that aren’t core to their offering is a drain on resources, highly cost inefficient, and just plain…
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