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Business development and lead generation group RSW/US recently released new research examining traits marketing agencies need to nurture to “future-proof” themselves for the evolving industry. The data point out both emerging marketer needs and factors agencies need to recognize as they compete for new business.

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Given the current trend of marketers to consolidate their agency resources, many ad agencies intend to become more aggressive in their new business development efforts, according to a panel discussion at the recent Ad Age Small Agency Conference.

The panel, “Breakout Strategies: Tips and Tactics for Winning New Business Now,” featured RSW/US Owner & President, Mark Sneider, along with other agency experts and thought leaders, including Deputy Managing Editor of Advertising Age, Nat Ives.

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RSW/US Owner & President, Mark Sneider, participated in the Ad Age Small Agency Business Conference on a four-member panel presenting strategies for winning agency new business.

The panel discussion, “Breakout Strategies: Tips and Tactics for Winning New Business Now” focused on proven agency new business methods.  Topics ranged from engaging marketing decision makers to preparing for a pitch, and clinching the business.

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RSW/US Owner & President, Mark Sneider (far right), participates in panel discussion on agency new business at the Ad Age Small Agency Conference in Boston.

 

 

 

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For Agency New Business, you’ve got to manage a lot of moving parts — prospecting, relationship-building, managing pitches and RFPs, reporting, social media, etc.

RSW/US and Mirren Business Development recently released their annual study of the top new business development tools.

Three hundred (300) agency executives participated in the survey, and provided their assessment of new tools and technology, as well as established ones.

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With marketing technology platforms exploding, agencies and marketers find the sea of options dizzying. For the third year in a row, marketing agency new business strategies firm Mirren and marketing business development firm RSW/US have joined forces to develop a comprehensive guide to agency new business tools.

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Our 2015 New Year Outlook Survey presented a lot of frustration between marketers and agencies.

Here The Agency Post highlights some of the dynamics underlying the tension, including perspective from RSW/US Director of Business Development, Lee McKnight.

 

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How do we know that the agency-marketer marriage is on the rocks? They both say so.

 
The 2015 RSW/US New Year Outlook surveyed senior-level Marketers and Marketing Agency Executives and found disturbing disconnects on every level of engagement.

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We’ve had some fun poking at challenging clients in our industry. But in all seriousness, we do see a large gap in the expectations that agencies set with our clients and what they’re capable of delivering.

The 2015 RSW/US New Year Outlook survey provides a great deal of information in the gaps that we’re responsible for as agencies.

 

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You know the drill from those company retreats your boss meticulously plans each year. One side pulls, the other side pulls, and someone comes out a winner. In the real world, this back and forth happens between clients and agencies all the time.

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Making connections with the right people is the key to being successful at new business.

But there’s only so much you can do with your go-getter attitude and innate charm. You need momentum, focus, and a strategy for creating a new business pipeline that consistently delivers qualified leads and new clients.

See 10 Ad Agency New Business Tools:

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