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More than half (56%) of brand marketers surveyed say they have been consolidating the number of agencies they use recently.

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Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?

 

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Agency New Business Firm RSW/US, Leaps Over Competition with New Website

RSW/US, the Nation’s leading outsourced lead generation & business development firm for marketing agencies, has launched a new website (www.rswus.com).  Agencies visiting the RSW/US website will find extensive information focused on building agency new business success.

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RSW/US conducted a study of senior marketers and agency executives in July 2014 and put together the below infographic to highlight some of the most interesting stats in the study.

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Lack of analytics, focus on KPIs the top deficiencies among agencies

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If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. What do you see?

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New business chiefs deal with a lot of stress and a short shelf life.

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There is no reason why B2B and B2C firms should manage their agency reviews differently when looking for a new agency. But there is a tendency to (or at least want to), which we try and not let them do.

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Mirren Business Development and RSW/US provide agency teams a roadmap.

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New RSW/US Study Finds: Report Leaves Marketing Agencies Feeling Great About Year Ahead

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