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How do we know that the agency-marketer marriage is on the rocks? They both say so.

 
The 2015 RSW/US New Year Outlook surveyed senior-level Marketers and Marketing Agency Executives and found disturbing disconnects on every level of engagement.

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We’ve had some fun poking at challenging clients in our industry. But in all seriousness, we do see a large gap in the expectations that agencies set with our clients and what they’re capable of delivering.

The 2015 RSW/US New Year Outlook survey provides a great deal of information in the gaps that we’re responsible for as agencies.

 

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You know the drill from those company retreats your boss meticulously plans each year. One side pulls, the other side pulls, and someone comes out a winner. In the real world, this back and forth happens between clients and agencies all the time.

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Making connections with the right people is the key to being successful at new business.

But there’s only so much you can do with your go-getter attitude and innate charm. You need momentum, focus, and a strategy for creating a new business pipeline that consistently delivers qualified leads and new clients.

See 10 Ad Agency New Business Tools:

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Agency/client tensions are not a new phenomenon. They have existed as long as there have been agencies and marketers.  The problem is that the tensions that existed back in the day were relatively short-lived. Today, unfortunately, we are in a cycle that produces a constant stream of tension.

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Marketing Tactics: Agency New Business Study Shows Opportunity to Improve Inbound Results, New RSW/US Study Finds.

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More than half (56%) of brand marketers surveyed say they have been consolidating the number of agencies they use recently.

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Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?

 

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Agency New Business Firm RSW/US, Leaps Over Competition with New Website

RSW/US, the Nation’s leading outsourced lead generation & business development firm for marketing agencies, has launched a new website (www.rswus.com).  Agencies visiting the RSW/US website will find extensive information focused on building agency new business success.

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RSW/US conducted a study of senior marketers and agency executives in July 2014 and put together the below infographic to highlight some of the most interesting stats in the study.

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