The headline sounds crazy, but some brands are not as enthusiastic about increasing digital advertising spending as agencies are, according to the 2016 New Year Outlook survey from marketing services firm RSW/US.
Survey results indicate that agencies are more bullish on digital than marketers are, which may come as a surprise, since conventional wisdom in the industry is that agencies have been slower to embrace digital than brands would have liked.
Business development and lead generation group RSW/US recently released new research examining traits marketing agencies need to nurture to “future-proof” themselves for the evolving industry. The data point out both emerging marketer needs and factors agencies need to recognize as they compete for new business.
Given the current trend of marketers to consolidate their agency resources, many ad agencies intend to become more aggressive in their new business development efforts, according to a panel discussion at the recent Ad Age Small Agency Conference.
The panel, “Breakout Strategies: Tips and Tactics for Winning New Business Now,” featured RSW/US Owner & President, Mark Sneider, along with other agency experts and thought leaders, including Deputy Managing Editor of Advertising Age, Nat Ives.
RSW/US Owner & President, Mark Sneider, participated in the Ad Age Small Agency Business Conference on a four-member panel presenting strategies for winning agency new business.
The panel discussion, “Breakout Strategies: Tips and Tactics for Winning New Business Now” focused on proven agency new business methods. Topics ranged from engaging marketing decision makers to preparing for a pitch, and clinching the business.
RSW/US Owner & President, Mark Sneider (far right), participates in panel discussion on agency new business at the Ad Age Small Agency Conference in Boston.
With marketing technology platforms exploding, agencies and marketers find the sea of options dizzying. For the third year in a row, marketing agency new business strategies firm Mirrenand marketing business development firm RSW/US have joined forces to develop a comprehensive guide to agency new business tools.
We’ve had some fun poking at challenging clients in our industry. But in all seriousness, we do see a large gap in the expectations that agencies set with our clients and what they’re capable of delivering.