| Be politely persistent when prospecting. |
| Make agency principals feel like their RSW new business manager is in the office next door. |
| Make reach-outs with prospects relevant to the prospect. Don’t “push” the sale of the agency. |
| Maintain a focused, consistent, and compelling voice for the agency’s “brand” |
Always add value to the prospect’s world and the client’s world.
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| Think and act like the marketers and the “buyers” of marketing services you’re reaching out to. |
