With Big Firms Behind the Curve, Content Marketing Is a Wide Open Field.
In June 2011, RSW/US and Web Liquid surveyed 237 senior US marketers for the “Marketers & Social Media Monitoring Survey 2011” to learn about their monitoring habits. By far, the most popular social media monitoring tool was Google Alerts, as 46% of respondents said they were using it. Radian6 was also popular, with 7% of responses, as was Meltwater Buzz, with 4% of responses.
Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them are extremely satisfied with their social monitoring tools, according to a survey from Web Liquid and RSW/US.
Marketers Want More Online WOM Data: Social media can be a powerful online advertising platform, but you have to know what consumers are saying and thinking to reach them with the right message at the right time, according to a majority of 237 senior level marketers surveyed by Web Liquid and RSW/US.
RSW/US survey: Digital advertising spending will continue growing in the double digits for the next three years, eMarketer estimates. But where will those digital dollars come from?
RSW/US is pleased to announce the addition of Juri Tults to its Executive Team, as Vice President of Client Services.
It’s not just about digital agencies diversifying to avoid irrelevance. It’s about full-service firms needing to diversify as well.
