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Agencies: Read This Before Your Next New Business Meeting

Lack of analytics, focus on KPIs the top deficiencies among agencies

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The Agency Isn’t Dead: Why Niche Is Key to Relevance

If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. What do you see?

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What’s the Most Dangerous Job at an Agency?

New business chiefs deal with a lot of stress and a short shelf life.

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A New Approach on Agency Reviews

There is no reason why B2B and B2C firms should manage their agency reviews differently when looking for a new agency. But there is a tendency to (or at least want to), which we try and not let them do.

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RSW/US & Mirren-Business Technologies &Tools For Agency Growth

Mirren Business Development and RSW/US provide agency teams a roadmap.

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Some Say “Finally!” Significantly More Marketers Set To Increase 2014 Spending

New RSW/US Study Finds: Report Leaves Marketing Agencies Feeling Great About Year Ahead

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2014 Marketing Agency Outlook

Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US. That’s up from the 60% that expected increased opportunities in 2013, and nearly at the same level as the 72% that said so in 2012.

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How Effective Are Marketing Agency Blogs?

Most marketing agencies are now blogging with some measure of frequency, according to recent data from RSW/US. Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014,

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Agencies Optimistic About New Business Opportunities, Will Take More Aggressive Approach

Roughly 7 in 10 agencies believe that the number of new business opportunities this year will increase relative to last year, a step up from 60% who responded that way last year, according to survey results from RSW/US.

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Adweek On Latest RSW/US Survey Report-Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years.

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Beware of The Ultimate Agency New Business Rolodex

As an agency, you have several options for pursuing agency new business. An outstanding new business director is often compared to the elusive Bigfoot, Mothman or the Loveland Frogmen (Google that last one. It’s a real thing.)

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RSW/US Raises 2,000 Pairs of Shoes for Soles4Souls

4th Year of Effort the Biggest To-Date for RSW/US and Soles4Souls

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