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Some Say “Finally!” Significantly More Marketers Set To Increase 2014 Spending

New RSW/US Study Finds: Report Leaves Marketing Agencies Feeling Great About Year Ahead

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2014 Marketing Agency Outlook

Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US. That’s up from the 60% that expected increased opportunities in 2013, and nearly at the same level as the 72% that said so in 2012.

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How Effective Are Marketing Agency Blogs?

Most marketing agencies are now blogging with some measure of frequency, according to recent data from RSW/US. Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014,

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Agencies Optimistic About New Business Opportunities, Will Take More Aggressive Approach

Roughly 7 in 10 agencies believe that the number of new business opportunities this year will increase relative to last year, a step up from 60% who responded that way last year, according to survey results from RSW/US.

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Adweek On Latest RSW/US Survey Report-Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years.

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Beware of The Ultimate Agency New Business Rolodex

As an agency, you have several options for pursuing agency new business. An outstanding new business director is often compared to the elusive Bigfoot, Mothman or the Loveland Frogmen (Google that last one. It’s a real thing.)

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RSW/US Raises 2,000 Pairs of Shoes for Soles4Souls

4th Year of Effort the Biggest To-Date for RSW/US and Soles4Souls

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Agencies Use Content, Case Studies to Generate Leads

For agencies targeting new business opportunities, the best tactics are a mix of traditional and new media—with a heavy emphasis on digital.

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New RSW/US Study Finds: Majority of Agencies Find “Push” Strategy the Most Effective Way to Build Business

With the onslaught of new inbound marketing platforms like Hubspot and Marketo, agencies are still finding that the best way to win new business is by reaching out to the prospects they want to connect with.

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6 in 10 Agencies Generating New Biz Leads From Social; LinkedIn Most Important

9 in 10 agencies currently use social media as part of their new business program, per results from a new survey conducted by RSW/US.

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Ad Agencies Love LinkedIn but Not SlideShare

RSW/US poll reveals social media preferences when chasing new business

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Agencies love LinkedIn!

A recent poll from Cincinnati-based new business consultancy RSW/US found 46% of agency executives feel LinkedIn is the “most important” social media channel for acquiring new business leads.

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