RSW/US conducted a study of senior marketers and agency executives in July 2014 and put together the below infographic to highlight some of the most interesting stats in the study.
Lack of analytics, focus on KPIs the top deficiencies among agencies
If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. What do you see?
New business chiefs deal with a lot of stress and a short shelf life.
There is no reason why B2B and B2C firms should manage their agency reviews differently when looking for a new agency. But there is a tendency to (or at least want to), which we try and not let them do.
Mirren Business Development and RSW/US provide agency teams a roadmap.
New RSW/US Study Finds: Report Leaves Marketing Agencies Feeling Great About Year Ahead
Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US. That’s up from the 60% that expected increased opportunities in 2013, and nearly at the same level as the 72% that said so in 2012.
Most marketing agencies are now blogging with some measure of frequency, according to recent data from RSW/US. Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014,
Roughly 7 in 10 agencies believe that the number of new business opportunities this year will increase relative to last year, a step up from 60% who responded that way last year, according to survey results from RSW/US.
If you think the prospects for agencies are challenging right now, look ahead five years.
As an agency, you have several options for pursuing agency new business. An outstanding new business director is often compared to the elusive Bigfoot, Mothman or the Loveland Frogmen (Google that last one. It’s a real thing.)