There is no reason why B2B and B2C firms should manage their agency reviews differently when looking for a new agency. But there is a tendency to (or at least want to), which we try and not let them do.
Mirren Business Development and RSW/US provide agency teams a roadmap.
New RSW/US Study Finds: Report Leaves Marketing Agencies Feeling Great About Year Ahead
Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US. That’s up from the 60% that expected increased opportunities in 2013, and nearly at the same level as the 72% that said so in 2012.
Most marketing agencies are now blogging with some measure of frequency, according to recent data from RSW/US. Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014,
Roughly 7 in 10 agencies believe that the number of new business opportunities this year will increase relative to last year, a step up from 60% who responded that way last year, according to survey results from RSW/US.
If you think the prospects for agencies are challenging right now, look ahead five years.
As an agency, you have several options for pursuing agency new business. An outstanding new business director is often compared to the elusive Bigfoot, Mothman or the Loveland Frogmen (Google that last one. It’s a real thing.)
4th Year of Effort the Biggest To-Date for RSW/US and Soles4Souls
For agencies targeting new business opportunities, the best tactics are a mix of traditional and new media—with a heavy emphasis on digital.
With the onslaught of new inbound marketing platforms like Hubspot and Marketo, agencies are still finding that the best way to win new business is by reaching out to the prospects they want to connect with.
9 in 10 agencies currently use social media as part of their new business program, per results from a new survey conducted by RSW/US.