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The founder of RSW/US is a 20-year consumer packaged goods/marketing services veteran – formally trained at Northwestern’s Kellogg Graduate School of Management, the Nation’s #1 business/marketing school. Other key marketing executives in the agency also bring years of marketing management experience to every client engagement.
The insights and experiences our marketing team brings to bear, helps RSW better position its agency clients going into any new business development program. In the end, this helps RSW better differentiate its clients from other agencies vying for the same business.
And it doesn’t just stop with the work conducted upfront in a program. RSW new business managers (the individual representing your agency) are all ex-marketers with exceptional sales acumen. Having sat on the other side of the fence in your prospect’s shoes, they know what issues to look for, how to best engage your prospects, and how to represent your agency effectively.
RSW’s marketing-centric approach involves a variety of organized, strategic steps – each designed to strengthen every business development program.
We take marketing seriously at RSW. We believe that in the end, this is as much an awareness building exercise as it is a lead generation exercise. We work to get you on radar screens so the next time someone’s thinking about a new marketing services firm, you’ll be on the list.
Email us or call us at 513-898-0940 to learn more about our processes and approach.
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