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Welcome

RSW/US helps Agencies build pipelines of agency new business opportunities and helps Clients find great agencies. RSW/US has been in business since 2005.

Are You An Agency?

If so, there are two ways we can help:

1) Operate as a lead generation/business development firm to set qualified meetings with Clients you want to work with. The new business director assigned to your Agency looks like they are part of your firm to the outside world.

2) If you're not part of the RSW/US family, you can register (see left side of homepage) to become part of our database of Agencies. If a Client brings us an opportunity via our site that our current RSW/US Agencies can't fullfill, we'll turn to our database to find the right firm.

Information about RSW/US' lead generation program pdf

Are You A Client (Marketer)?

If so, we can help you find a great Agency - of any type - regardless of size or scope of the project.

Simply register (see left side of this homepage) and tell us what you're looking for. There is no fee to search.


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Agency New Business Blog Current Survey

CURRENT BLOG POSTS


We killed our website. Now we’re happy.

We recently wrote a post on an agency allowing their FB page to “go dark.” Sid Peimer of the Cape Town agency, BEHP commented on that post, describing how BEHP had taken a further step in the recent past and “killed” their site. Sid was kind enough to guest post and flesh out the experience a bit further.

Go to the ANB Blog

Current News


eMarketer

2.22.10

Will Pure-Play Agencies Survive?

The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from RSW/US, which works with full-service and specialized agencies for lead generation.

 

Go to Newsroom


Agency Exchange Forum

RSW/US Client Wins

  • Precision (Canadian Client) wins first major assignment after only 4 weeks of prospecting!
  • Binary Pulse wins assignment from SOCAL technology firm!
  • Wowza wins AOR assignment from Cincinnati-based healthcare concern!


 



What is your APB Index

How strong is your agency positioning, agency new business program, the loyalty of your clients? We have created a simple set of questions we benchmark against 100+ other agencies.

In a matter of days, we will provide you with a report that indexes your "potency" against other agencies. We will also provide a topline recommendation on what to do if there appear to be issues.

Measure your ABP


 

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