At the risk of stating the blatantly obvious, design is a very different animal than its traditional agency counterparts.  From a new business perspective, it’s crucial that prospects understand that the design firm we are representing isn’t just another of the many tens of thousands who call themselves “graphic designers”.  It is key that we paint our design firm agencies as smart, strategic partners who understand the importance of weaving principles of design into the overall marketing and communications program.

It is also very important to showcase work in a manner that is easy for prospects to entertain.  Too often we walk into relationships with design firms that aren’t prepared to sell their own services and successes in a manner that is arresting and functionally simple to navigate.  Too often design firms don’t strike the right balance between creativity and sales – which is where we can and have helped other firms.