The largest percentage of RSW/US clients fall into the traditional “full service” advertising space.  Because we have touched so many advertising agencies and have reached out to so many prospects on their behalf, we have an excellent handle on what clients look for when deciding whether or not to entertain an agency during an initial meeting or call.  Having worked with advertising agencies since the inception of our business, we know what key components are necessary to build a thoughtful, effective agency new business program.  Simply put, we know what works and doesn’t work with advertising agency new business prospecting programs.