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$45M Full Service Advertising Agency
Objective:
’s existing industry sectors. We needed to leverage existing experience to help better diversify their current portfolio. The client was too heavily reliant on only a limited number of clients within these sectors.
$2M E-Media Agency
Objective:
This e-media agency was interested in building a constant stream of prospects interested in their work. The agency was not interested in working on a CPA basis, but rather was only interested in CPM type work. This agency had a sales person on board who also was helping with reach out, but this agency wanted to extend their reach. They turned to RSW to help.
$50M Targeted Marketing Firm
Objective:
This agency wanted to venture into new territory, primarily targeting top-tier packaged good companies and consumer brands in Rx companies. They had attempted this path before, using internal staff, but met with little-to-no success. Part of the challenge involved identifying the right target within a company. In some cases it was likely that the prospect might look at this program as being appropriately funded out of a media budget…in other cases out of the marketing budget.
$5M Branding & Design Firm
Objective:
This design firm had lost business in recent years and had no formal reach-out to build a pipeline of prospects. They had had a new business manager working internally, but few opportunities surfaced as a result of this effort. The objective was to leverage their strong food/beverage expertise to create new potential opportunities.
$25M Public Relations Firm
Objective:
This Public Relations firm had long lived off of referrals and networking to build its business, but that pipeline had slowed. They were looking to create a more constant stream of new opportunities – ideally among a larger and better pool of prospects.
$5M Marketing Research Firm
Objective:
With the key managers in the firm focused on managing client relationships, this firm reached out to RSW to help manage the process that proved too time-consuming and difficult to manage inside.
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