How RSWUS Helped a Healthcare Focused Agency Go National and Win Three Multi-Million Dollar Clients

Healthcare-Focused Marketing Agency Located in Alabama

Three multi-million dollar wins: Security Health Plan, St. Bernard’s Healthcare and UAB Medicine.

Also, several smaller wins include PharmaPoint and Northwest Community Hospital.

This mid-size healthcare-focused marketing agency client had experience in multiple verticals and their internal business development team was pursuing new business with a variety of regional prospects.

However, with a look to long-range growth strategy, the agency sought to drive growth where they saw the most potential – in healthcare.

The firm’s successful campaign for a major hospital system in Wisconsin set the stage for them to open doors across the country, but they knew they needed an organized, strategic
new business effort to leverage this success.

This program was laser-focused. Our List Department provided the New Business Director with prospect information that accurately identified current key decision makers in hospital marketing.

Hospital marketing executives receive hundreds of calls, mail and email from agencies, much of which can look and sound very much alike.

RSW/US provided strategic recommendations on positioning and communications that helped the agency rise above the noise.

Highly compelling case studies were developed to present to prospects and the RSW/US communications team also provided support with “value-added” email communications that reinforced the agency’s expertise and thought leadership in hospital marketing specifically.

While the RSW/US program delivered early large wins, the Security Health Plan contract resulted over a more extended period of time by steadily developing a relationship with the prospect.

The New Business Director stayed current on developments within the prospect’s organization and made contact at regular intervals.

Our agency client was top-of-mind when the prospect’s need arose.