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What is Your ABP Index™?

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Name:
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Agency Name:
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Email:
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Phone:
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1.
On a scale of 1-10, rate your clients' overall satisfaction with your Agency's service. (1=Very Unhappy; 10=Extremely Happy)
 
   
2.
On a scale of 1-10, rate the likelihood that your clients would use your Agency's services again. (1=Not At All Likely; 10=Extremely Likely)
 
   
3.
On a scale of 1-10, how closely do you feel your Agency's services support your current messaging/positioning? (1=Not At All; 10=Support it Perfectly)
 
   
4.
On a scale of 1-10, rate how your clients' perceptions align with how you want to be perceived. (1=Don't Align At All; 10=Align Perfectly)
 
   
5.
On a scale of 1-10, rate your overall brand awareness among your high interest prospects. (1=Extremely Low; 10=Extremely High)
 
   
6.
On a scale of 1-10, rate your brand recognition (ie: how well a client recognizes your Unique Selling Proposition - or your USP). (1=Don't Recognize it At All; 10=Are Very Clear as to What Sets Us Apart)
 
   
7.
On a scale of 1-10, rate how effectively you feel your Agency positions itself. (1=Very Poorly; 10=Very Well)
 
   
8.
On a scale of 1-10, do you feel your market collateral clearly supports your brand positioning? (1=Doesn't Support it At All; 10=Supports it Perfectly)
 
   
9.
On a scale of 1-10, rate how effective you think your new business manager or new business initiatives reinforce your positioning. (1=Don't Reinforce At All; 10=Reinforce Perfectly)
 
   
10.
On a scale of 1-10, rate how effective you feel your new business manager is at identifying opportunities that align with the needs of your Agency. (1=Not At All Effective; 10=Extremely Effective)
 
   




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