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The Agency Brand Potency Index ™ measures how strong an agency is perceived to be by both current and prospective clients – a good indicator of future and continuing revenue.
The
better an understanding an agency has about their brand’s
potency, the more clearly they will see how they stack up
against their competition – and where they need to improve.
The Agency Brand Potency Index is determined through a quick
battery of questions, which are then analyzed by RSW. RSW
will benchmark agencies on each question, showing them how
they stack up relative to their competition. RSW can then
offer specific recommendations to increase the brand potency
index of a given agency and better align them to attract more,
and better business.
Click here to measure your ABP.
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