RSW/US Team | Our Value to You | Our Operating Principles

RSW/US operations are grounded in the utilization of seven core operating principles. Email us or call us to learn more about each of these principles.

1. Be politely persistent when prospecting.
2. Make agency principals feel like their RSW/US new business manager is in the office next door.
3. Make reach-outs with prospects relevant to the prospect. Don’t “push” the sale of the agency.
4. Maintain a focused, consistent, and compelling voice for the agency’s “brand”
5. Always add value to the prospect’s world and the client’s world.
6. Think and act like the marketers and the “buyers” of marketing services you’re reaching out to.
7. Don't stop with the meeting. Help facilitate the close whenever and wherever possible.