Owner & President
Mark Sneider brings perspective unmatched in the industry. Not only has he, like many, worked on both sides of the marketing & advertising fence, he also has his hands deep into the world of agencies and marketers through the two businesses he now operates. One business, RSW/US, represents agencies to help them find new clients. RSW/US has 50 clients throughout the U.S. Through RSW/US, he lives the challenges and successes of agency new business every day. The other business, RSW/AgencySearch, represents marketers looking for better agencies, so he is very current with the ever-changing needs of marketers today. This dual lensed perspective helps his clients in ways unique to both industries.
Mark is a 30 year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands.
Sneider has been invited to speak at numerous Agency events and network conferences including the 4A’s, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes.
When not working, Mark coaches select soccer and runs marathons. Mark is married and has three teenage children.Email Mark Sneider at firstname.lastname@example.org
Jennifer Andrew Wade
Jennifer Andrew Wade
Director of Program Communications
After graduating from Northern Kentucky University in 1993, Jennifer Andrew worked most in computer database management, process refinement and project management.Â Prior to joining RSW/US, Jennifer worked for ASAP Event Advertising, an outdoor and event management group.Â Her process experience has proved a great asset in improving our list development functions.Â Her client management successes have aligned nicely with the RSW/US mantra of working to add value to our agency clientâ€™s experience.
Jennifer is currently raising her son of 2.5 years in a full household of 4 generations, which leads to many interesting conversations on different life experiences.Â When not working, Jennifer enjoys spending time in the great outdoors.Â Most of all, she loves hearing her son laugh and watching him accomplish something new.Email Jennifer Andrew Wade at email@example.com
Vice President, Client Services
Juri Tults is a 30+ year advertising industry veteran. A creative by education with a BFA in Advertising Design from Syracuse University, Juri quickly found his calling on the account service side of the business.
After starting his career at a small agency in Danville, Illinois, Juri joined CRE Marcom in Indianapolis, for a 20+ year career starting as an account executive, then as VP President of Business Development and then in a senior management role as COO, when the agency was rebranded BoxFire and was recognized as a Top 25 B2B Agency by Business Marketing Magazine. Before joining RSW, Juri worked at Jackson Integrated, an integrated marketing communications firm in the role of VP, Business Development & Account Supervisor, helping the agency grow its roster of Agricultural, B2B, healthcare and retail accounts. Juri has a deep understanding and appreciation of the challenges that face agencies when it comes to new business.
When not in the trenches making sure RSW is meeting its agency clientsâ€™ needs and expectations, Juri enjoys attending art and college sporting events, gardening, golf, fishing, volunteering for charitable organizations and his university (yes, he bleeds orange). Juri is married to a freelance artist and has two teenage daughters.Email Juri Tults at firstname.lastname@example.org
Lee McKnight Jr.
Lee McKnight Jr.
Director of Business Development
Lee McKnight Jr. is the Director of Business Development at RSW/US, an agency-focused new business development/lead generation firm.
He also handles social media and marketing efforts for RSW/US.
Lee earned his undergraduate degree at the University of Kentucky and JD from Cumberland School of Law in Birmingham, Alabama.
He began his career in the early stages of interactive healthcare marketing in Nashville, Tennessee. Prior to joining RSW/US in 2007 as a New Business Director, Lee was engaged in the wholesale grocery industry, based in Cincinnati, OH, aiding wholesaler grocers on the general merchandise side with in-store marketing and logistics capabilities.
When not working, Lee plays in a few bands in Cincinnati and Louisville and enjoys reading science fiction, horror and graphic novels.
Lee is married and has two young children.Email Lee McKnight Jr. at email@example.com