Tim Williams: “Four Foundational Questions” for Agency Positioning

Tim Williams is the Founder and Managing Director of Ignition Consulting Group, and one of our Thought Leader Panelists.

In this interview with RSW/US Owner and President, Mark Sneider, Tim emphasizes that distinctive, focused agency positioning is an important step in building a successful new business development strategy.

To this end, he details “Four Foundational Questions” that are required to define a strong position and develop the content strategy to support it.