Putting Social Media to Work for Agency New Business Development

An article from eMarketer shows that 74% of B2B sales people who exceed their sales quotas are highly effective in using social media.

Curiously, results of our own New Business Tools Survey show that although agencies report Social Media being the #1 tool they use for new business development, more than half rate its effectiveness at a 5 or lower on a 10 point scale, with 10 being highly effective.

In this brief video, RSW/US Owner and President Mark Sneider explains how to leverage social media for stronger agency new business results.