Project Work and In-House Agencies: Troubling Trends?

It’s a fact: results of the 2016 RSW/US New Year Outlook Survey show marketers are increasingly awarding work on a project basis.

And, it’s also a fact that in-house agencies are taking on more of the marketing communications work.

In this video, RSW/US Owner and President Mark Sneider details the scope of these trends.

Importantly, he describes how Agencies can tap into opportunities that are opening up in the industry despite these dynamics.